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FEATURE-All of that glitters: Diamonds outshine silver to have Chinese brides

SHANGHAI, ed images of one's New york skyline, a container out-of Moet & Chandon wine cools throughout the individual bridal health spa at Tiffany & Co's flagship Shanghai shop, while light roses and you will love poems set the feeling getting China's Romeo to pop the question to their Juliet.

The area, dotted that have splashes of jeweler's iconic eggshell bluish, could have been hectic of late, due to the fact more youthful Chinese, taken by the impress out of expensive diamonds, increasingly purchase the sparkling jewels over traditional gold baubles so you're able to draw the matrimony vows.

China's diamond market, now the newest planet's second largest following Us, features more tripled to help you $twenty two.8 mil within the last 5 years, predicated on data out-of market research business Euromonitor, steadily gobbling up-market share out-of silver and much outstripping new rate of growth inside the China's 465 mil yuan ($76 million) jewellery business.

“(Inside the Asia) we've a lot more about young people while making its declarations and you will offer ceremonies inside our bridesmaid room,” told you Stephane Lafay, Tiffany's lead out of Asia Pacific and you may Japan, who said lovers was indeed interested in the new close image of the new jeweler's well-identified “little blue package”.